nitara

कहानी

The story

Speciality: Casual, hand-embroidered and bohemian-printed women’s & kids’ wear
Team: NIFT alumni & professionals
Head office: E-63, Sector 63, Noida

It began with our father’s hands.

In the 1980s our father laid the foundation of a garment workshop rooted in the craft of our family’s village, Modi Nagar and Murad Nagar, where hand embroidery and adda work are still done the old way.

For the last twenty-one years a second generation, alumni of NIFT New Delhi and professionals in their own right, has carried that legacy forward: keeping the needle, and building around it a design studio, in-house print and a modern factory.

1980s The workshop

Our father builds the family’s garment work on the hand craft of his village.
21 years The second generation

NIFT-trained designers and makers join, adding CAD, a design studio and in-house printing.
Today Nitara India

Design, embroidery, print and manufacture of women’s and kids’ fashion for some of the world’s premier brands.

Our greatest achievement isn’t our expertise. It’s the bond we share with our customers, our workforce and our community.

Model in the sage hand-embroidered dress, style nit72118, leaning against a dark wooden pillar — nit72118 Sage maxi, hand-embroidered florals

रेखा

The studio

Pattern: In-house CAD pattern making
Systems: Licensed design software; ERP across procurement, planning, QC & logistics
Reach: Design teams working across continents

From concept sketch to store rack.

Nitara Design Studio is where most of our relationships begin. Our designers read the season across continents and turn it into collections a brand can hang on its rack.

We work the way a sampling room should: sketch, pattern, print and embroidery development, sample, then bulk. Our ERP ties procurement, planning, quality and logistics together in real time, so nothing a designer decides gets lost on its way to the floor.

Designer’s sketchbook: technical flats and a watercolour embroidery study for style nit72118 — sketch for nit72118, sage maxi

Trend
Sketch
CAD pattern
Print & embroidery development
Sample
Bulk production

Style nit72118, the sage hand-embroidered maxi, as sampled

कारीगरी

The craft

By hand: Embroidery & adda work from Modi Nagar and Murad Nagar
By machine: 24-head embroidery with laser cutting, dori & chikan; 16-head digital print
Also: Tie & dye, washes, laser cutting, hot-fix rhinestones, smocking

Made by hand.
Finished by machine.

Two worlds meet on one garment. The hand work comes from our village; the precision comes from our floor. Move across a swatch to feel it.

Hand embroidery & adda
Florals worked by hand on the adda frame, the way our village has always done it.
Chikan & dori
Shadow-work and cord embroidery, by hand and on 24 computerised heads.
Digital print
Botanicals printed in-house on sixteen Kyocera heads, then steamed and coated.
Schiffli & eyelet
Openwork borders for white-on-white summer dresses.
Tie & dye
Traditional and modern resist techniques, with washes that keep colour bright.
Block-print motifs
Old block patterns re-drawn for bohemian tiers and borders.
Cordwork
Raised cord tracing paisley and leaf.
Dip & ombré
Gradients from deep indigo to sand, dyed by hand.
Cutwork
Openwork hems, cut and finished by hand.

कारख़ाना

The floor

Floors: Cutting, stitching, embroidery, printing, finishing, quality inspection
Quality: Checked at every stage, from fabric receipt to packing

The floor.

Everything a garment needs, under one roof: we cut, stitch, embroider, print, wash and finish in our own factory, so a brand deals with one maker, not five.

Atexco digital printing plant, 16 Kyocera heads.
Finishing & checking tables.
Stitching floor. 290 Jack UVT machines.
Laser cutting, 1600 × 1900 mm beds.
Hot-fix stud & rhinestone transfer.
Fabric inspection before a single cut.

Machine sheet

NITARA INDIA PVT LTD · E-63 SECTOR 63 NOIDA · 2026

In-house machinery by process, with make and quantity
Process	Machine	Make	Qty
Cutting	Fabric cutter & cloth drill	Eastman / Duke	07
Cutting	Multi-layer pulling & spreading machine	—	in house
Stitching	UVT / single-needle sewing	Jack	290
Stitching	Six, four & three-thread overlock	Pegasus	19
Stitching	Automatic flatlock with compressor	Pegasus	03
Stitching	33-needle smocking	Kansai	02
Embroidery	Computerised, with laser cutting, dori & chikan; 2 sequin / 4 bead	KSA	24 heads
Printing	High-speed digital printing, 16 Kyocera heads	Atexco	plant
Printing	Loop ager, moist & superheated steaming	Tex-Fab	01
Printing	2-chamber 10 ft pin & clip coating	Stanford	01
Special	Auto laser cutting, camera & conveyor, 1600 × 1900 mm, 300 W	—	02
Special	Hot-fix stud / rhinestone transfer	—	01
Finishing	Steam iron with vacuum table	Ramsons	18
Finishing	Washing extractor, 100 / 65 / 35 kg	Pioneer	03
Finishing	Hydro extractor & tumble dryer, 100 kg	Pioneer	04
Quality	Colour cabinet, crocking meter, grey scales	Paramount	04
Quality	Fabric inspection & folding	Ramsons	01

We build quality in.
We don’t inspect it on at the end.

Every garment passes a gate before it moves on. What fails a stage doesn’t reach the next one.

Receiving
Fabric, trims and raw material checked on arrival: dimensional stability, colourfastness, shrinkage, even dyeing.
Cutting
Inspected and spread before the first cut.
Stitching
Checked in-line, on computerised UVT machines.
Finishing
Washing, pressing and shade checks under the colour cabinet.
Packing
Final audit before it leaves the floor.

धरती

Conscience

Audits: Sedex
Fibres: Better Cotton, Lenzing EcoVero, LIVAECO, Lenzing Modal
Planned: UF / RO upgrade for treated-water reuse

Lighter on the land.

We want to leave our community’s land and water better than we found them. So we measure.

95 kWp rooftop solar by Tata Solar, meeting about 30% of the factory’s electricity.
1 litre of water per metre of digitally printed fabric: the design rate of our five-chamber washing range.
60 m³ a day through our effluent treatment plant. Ultrafiltration and RO reuse is planned next.
Cleaner steam from a pellet-fired boiler with water scrubber, bag filter and online emission monitoring.

Made with care · Noida, India

संग्रह

The rail

Women: Resort maxis, kaftans, midis, two-pieces, kimonos
Kids: Occasion and everyday dresses (ask for the line sheet)
Codes: Quote the nit-code on any enquiry

The rail.

Resort and everyday pieces from our recent lines, pegged up the way we review them: the sketch first, then the sample. Hover a print to see one become the other; open it to ask about the style.